Jakarta, 17 August 2023 – Ivan Gunawan, a renowned Indonesian designer, announced his collaboration with HW Group in creating unique uniforms for hosts and employees at HW Group outlets.
This collaboration was first introduced during the celebration of the first anniversary of Atlas Beach Club and Atlas Super Club, where Ivan Gunawan designed unique uniforms for the staff of the world’s largest beach club.
These uniforms not only serve practical purposes as work attire but also bring a unique style and vibe in line with the characteristics of each outlet. As known, HW Group owns ten brands with distinct features.
For instance, for Atlas Beach Club and Atlas Super Club, Ivan Gunawan presented a concept of clothing that focuses not only on entertainment and nightlife aspects but also supports wearability and mobility.
“I am grateful to HW Group for their support all this time. It’s not just about the services and creations I’ve made, but also the support over two years in beauty pageant events such as Miss Mega Star and Miss Grand International,” Ivan Gunawan shared during an interview at Phoenix Gastrobar PIK on Thursday (8/17). “This demonstrates a strong commitment from both of us to establish a successful and sustainable working relationship,” he continued.
In this collaboration process, Ivan Gunawan created seven unique designs that were first unveiled at Atlas Beach Club and Atlas Super Club. He revealed that the design process for the launch took approximately two weeks. The designs were chosen based on comfortable materials that can be worn for an extended period.
“We used stretchable materials, so they can assist the employees in feeling comfortable and moving easily. They are perfect for a busy work environment.”
The uniform-making process took around two weeks, from the design phase to the launch. Despite needing direct fitting sessions, Ivan Gunawan’s team ensured the designs fit well. The chosen designs feature striking carnival color palettes, helping the employees and clubs stand out amidst thousands of visitors.
“We proudly welcome the collaboration with Ivan Gunawan in creating clothing for hosts and employees at HW Group outlets. We are highly enthusiastic about providing high-quality attire that serves its function and reflects the unique identity of each of our brands. This collaboration showcases our commitment to offering different and unique experiences to our visitors,” explained Ivan Tanjaya, Co-founder of HW Group.
The unique clothing designed by Ivan Gunawan and HW Group will soon be available at all HW Group outlets throughout Indonesia, allowing visitors and employees to experience something new when they visit. For more information on this, please visit the website www.hwgroup.id.
